{"id":938,"date":"2026-07-24T09:33:48","date_gmt":"2026-07-24T00:33:48","guid":{"rendered":"https:\/\/www.curael.co.kr\/privacy-policy\/"},"modified":"2026-07-24T09:38:59","modified_gmt":"2026-07-24T00:38:59","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/www.curael.co.kr\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Curael Co., Ltd. (hereinafter referred to as &#8220;the Company&#8221;) values users&#8217; personal information and complies with relevant laws and regulations, including the Personal Information Protection Act. Through this Privacy Policy, the Company informs users about the purposes for which their personal information is collected and used, and the measures taken to protect it. <\/p><h2 class=\"wp-block-heading\">1. Categories of Personal Information Collected and Collection Methods<\/h2><p class=\"wp-block-paragraph\">The Company collects the following personal information:<\/p><p class=\"wp-block-paragraph\"><strong>a. When inquiring or applying for consultation<\/strong><br\/>&#8211; Required: Name, Contact Information (Mobile Phone), Email<br\/>&#8211; Optional: Affiliation, Inquiry Details<\/p><p class=\"wp-block-paragraph\"><strong>b. When using the Health Consultation (Yeolbang Pharmacy) service<\/strong><br\/>&#8211; Required: Name, Contact Information, Contents of Consultation Questionnaire<br\/>&#8211; Sensitive Information: Health check-up\/blood test results, imaging test (CT, etc.) data, diagnosis\/treatment history, dietary and lifestyle information<br\/>\u203b Sensitive information is collected and used only with separate consent, limited to cases where the user directly submits it for consultation purposes.<\/p><p class=\"wp-block-paragraph\"><strong>c. Information automatically generated and collected during service use<\/strong><br\/>&#8211; Access IP, Cookies, Access Logs, Device Information, Browser Information, Visit and Usage Records<\/p><p class=\"wp-block-paragraph\">Collection Methods: Website inquiry form, KakaoTalk Channel consultation, email\/phone, automatic collection tools (cookies, etc.)<\/p><h2 class=\"wp-block-heading\">2. Purposes of Personal Information Collection and Use<\/h2><p class=\"wp-block-paragraph\">&#8211; Receiving and responding to inquiries, scheduling and conducting consultations<br\/>&#8211; Providing health consultation services and personalized complementary strategies (limited to sensitive information)<br\/>&#8211; Providing product and service information, customer support<br\/>&#8211; Analyzing service usage statistics, website improvement<br\/>&#8211; Measuring advertising performance and analyzing marketing effectiveness<br\/>&#8211; Fulfilling legal obligations<\/p><h2 class=\"wp-block-heading\">3. Retention and Use Period of Personal Information<\/h2><p class=\"wp-block-paragraph\">The Company destroys personal information without delay once the purpose of collection is achieved. However, if retention is required by relevant laws, it is stored for the periods specified below. <\/p><p class=\"wp-block-paragraph\">&#8211; Inquiry\/Consultation records: Destroyed within 3 years after purpose achievement<br\/>&#8211; Sensitive information related to health consultation: Immediately destroyed upon user&#8217;s request for deletion or expiration of retention period after consultation ends<br\/>&#8211; Records related to display\/advertising: 6 months (E-commerce Act)<br\/>&#8211; Records related to contracts or subscription withdrawals: 5 years (E-commerce Act)<br\/>&#8211; Records related to consumer complaints or dispute resolution: 3 years (E-commerce Act)<\/p><h2 class=\"wp-block-heading\">4. Provision of Personal Information to Third Parties<\/h2><p class=\"wp-block-paragraph\">The Company does not use or provide users&#8217; personal information to third parties beyond the scope notified in Articles 1 and 2. However, exceptions apply in the following cases: <\/p><p class=\"wp-block-paragraph\">&#8211; When the user has given prior consent<br\/>&#8211; When required by law, or when investigative agencies request it according to procedures and methods stipulated by law for investigation purposes<\/p><h2 class=\"wp-block-heading\">5. Entrustment of Personal Information Processing<\/h2><p class=\"wp-block-paragraph\">The Company may entrust personal information processing tasks to external parties if necessary for smooth service provision, and in such cases, stipulates necessary matters to ensure secure management in accordance with relevant laws. Any changes to entrusted companies and tasks will be disclosed through this policy. <\/p><p class=\"wp-block-paragraph\">&#8211; Cafe24 Corp.: Shopping mall (curaelmall.com) platform operation, server hosting, and payment processing<br\/>&#8211; Naver Corp. Smart Store: Product sales and payment processing<br\/>&#8211; Logen Co., Ltd.: Product delivery<br\/>&#8211; Kakao Corp. KakaoTalk Channel (Yeolbang Pharmacy): Customer consultation channel operation<\/p><h2 class=\"wp-block-heading\">6. Use of Cookies and Advertising\/Analytics Tools<\/h2><p class=\"wp-block-paragraph\">The Company uses cookies and similar technologies to improve services and measure advertising performance, and may utilize the following external analytics and advertising services:<\/p><p class=\"wp-block-paragraph\">&#8211; Google Analytics, Google Ads (Google LLC)<br\/>&#8211; Meta (Facebook\/Instagram) Ads and Pixels (Meta Platforms, Inc.)<br\/>&#8211; Naver Ads and Analytics Tools (Naver Corporation)<\/p><p class=\"wp-block-paragraph\">These tools collect usage records (pages visited, clicks, conversions, etc.) in a form that does not individually identify users, and are used to measure advertising performance. Users can refuse cookie storage through web browser settings, in which case some service use may be restricted. <\/p><h2 class=\"wp-block-heading\">7. Rights of Data Subjects and Exercise Methods<\/h2><p class=\"wp-block-paragraph\">Users can exercise the following rights at any time:<\/p><p class=\"wp-block-paragraph\">&#8211; Request to view personal information<br\/>&#8211; Request correction if there are errors, etc.<br\/>&#8211; Request deletion<br\/>&#8211; Request suspension of processing<\/p><p class=\"wp-block-paragraph\">Requests to exercise these rights can be made via email (biz@curael.kr) or phone (070-7616-4840), and the Company will take action without delay.<\/p><h2 class=\"wp-block-heading\">8. Personal Information Destruction Procedures and Methods<\/h2><p class=\"wp-block-paragraph\">&#8211; Destruction Procedure: Personal information for which the purpose has been achieved is moved to a separate DB or storage location, stored for a certain period according to internal policies and relevant laws, and then destroyed.<br\/>&#8211; Destruction Method: Electronic files are deleted using technical methods that prevent recovery, and paper documents are shredded or incinerated.<\/p><h2 class=\"wp-block-heading\">9. Measures to Ensure the Security of Personal Information<\/h2><p class=\"wp-block-paragraph\">&#8211; Minimization and training of personal information handling staff<br\/>&#8211; Access rights management and access control for personal information<br\/>&#8211; Encrypted storage and transmission of personal information<br\/>&#8211; Installation and inspection of security programs to prepare for hacking, etc.<br\/>&#8211; Use of locking devices for documents and storage media<\/p><h2 class=\"wp-block-heading\">10. Chief Privacy Officer<\/h2><p class=\"wp-block-paragraph\">The Company is responsible for overseeing all personal information processing tasks and designates the following Chief Privacy Officer to handle user complaints and redress grievances related to personal information processing:<\/p><p class=\"wp-block-paragraph\">&#8211; Chief Privacy Officer: Kim Hun-ha<br\/>&#8211; Department\/Position: CEO, Curael Co., Ltd.<br\/>&#8211; Email: biz@curael.kr<br\/>&#8211; Phone: 070-7616-4840<br\/>&#8211; Address: 12, Nonhyeon-ro 132-gil, Gangnam-gu, Seoul<\/p><h2 class=\"wp-block-heading\">11. Methods for Redress of Rights Infringement<\/h2><p class=\"wp-block-paragraph\">If you need to report a personal information infringement or require consultation, you can contact the following organizations:<\/p><p class=\"wp-block-paragraph\">&#8211; Personal Information Dispute Mediation Committee (www.kopico.go.kr \/ 1833-6972)<br\/>&#8211; Personal Information Infringement Report Center (privacy.kisa.or.kr \/ 118)<br\/>&#8211; Supreme Prosecutors&#8217; Office Cyber Crime Investigation Division (www.spo.go.kr \/ 1301)<br\/>&#8211; National Police Agency Cyber Bureau (ecrm.police.go.kr \/ 182)<\/p><h2 class=\"wp-block-heading\">12. Changes to the Privacy Policy<\/h2><p class=\"wp-block-paragraph\">This Privacy Policy may be added, deleted, or amended in content due to changes in laws, policies, or security technologies, and will be announced on the website upon change.<\/p><p class=\"wp-block-paragraph\">&#8211; Announcement Date: July 23, 2026<br\/>&#8211; Effective Date: July 23, 2026<\/p>","protected":false},"excerpt":{"rendered":"<p>Curael Co., Ltd. (hereinafter referred to as &#8220;the Company&#8221;) values users&#8217; personal information and complies with relevant laws and regulations, including the Personal Information Protection Act. Through this Privacy Policy, &#8230; <a title=\"Privacy Policy\" class=\"read-more\" href=\"https:\/\/www.curael.co.kr\/en\/privacy-policy\/\" aria-label=\"Read more about Privacy Policy\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-938","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/www.curael.co.kr\/en\/wp-json\/wp\/v2\/pages\/938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.curael.co.kr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.curael.co.kr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.curael.co.kr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.curael.co.kr\/en\/wp-json\/wp\/v2\/comments?post=938"}],"version-history":[{"count":2,"href":"https:\/\/www.curael.co.kr\/en\/wp-json\/wp\/v2\/pages\/938\/revisions"}],"predecessor-version":[{"id":943,"href":"https:\/\/www.curael.co.kr\/en\/wp-json\/wp\/v2\/pages\/938\/revisions\/943"}],"wp:attachment":[{"href":"https:\/\/www.curael.co.kr\/en\/wp-json\/wp\/v2\/media?parent=938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}